Schema Markup Generator
Schema markup (structured data) tells search engines exactly what your content is about — an article, a product, a local business, an FAQ, or a how-to guide — enabling rich results like review stars, FAQ accordions, recipe cards, and knowledge panels directly in search results. This tool generates the JSON-LD script block for five common schema types.
Select a schema type, fill in the relevant fields, and get properly formatted JSON-LD code ready to paste into your page's <head> or <body>. JSON-LD is Google's recommended format for structured data because it keeps the markup separate from your HTML content, making it easier to maintain.
Everything runs in your browser — no data is sent to a server. After adding the markup to your page, validate it with Google's Rich Results Test to confirm eligibility for rich results.
By The Paper Room Editorial Team — SEO & Marketing Tools
Frequently asked questions
What is JSON-LD and why is it recommended?▼
JSON-LD (JavaScript Object Notation for Linked Data) is a way to embed structured data in your HTML using a <script type="application/ld+json"> block. Google recommends it over Microdata and RDFa because it doesn't mix into your HTML markup — you can add or remove it without touching your page's visible content.
Will adding schema markup improve my rankings?▼
Schema markup doesn't directly boost rankings, but it can earn you rich results (stars, FAQ accordions, how-to steps) that significantly increase click-through rates from search results — which indirectly benefits your traffic. Google has stated structured data is a ranking signal for some result types.
How do I validate my schema markup?▼
Use Google's Rich Results Test (search.google.com/test/rich-results) to check whether your markup is valid and eligible for rich results, or the Schema.org Validator (validator.schema.org) for general validation against the schema.org vocabulary.
Which schema type should I use?▼
Article for blog posts and news articles. Product for e-commerce product pages. LocalBusiness for brick-and-mortar businesses with a physical address. FAQ for pages with question-and-answer content. HowTo for step-by-step instructional content. You can combine multiple types on one page if applicable.