CTR Calculator
CTR (Click-Through Rate) measures what percentage of people who saw your ad, email, or link actually clicked on it. Enter the number of clicks and impressions, and this calculator instantly shows your CTR percentage.
CTR is calculated as (Clicks / Impressions) x 100. It's one of the most important performance metrics in digital marketing — a higher CTR means your creative, copy, or offer is resonating with the audience. Low CTRs signal that your ad isn't compelling enough or isn't reaching the right people.
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By The Paper Room Editorial Team — Calculators
Frequently asked questions
What's a good CTR?▼
It varies by channel. Google Search ads average 3-5% CTR across industries. Display ads average 0.5-1%. Email marketing averages 2-3%. Social media ads vary widely by platform and format. Compare your CTR to benchmarks within the same channel and industry.
Why is my CTR low?▼
Common causes include weak ad copy or creative, poor audience targeting (showing ads to people who aren't interested), ad fatigue (the same audience seeing the same ad too many times), or a mismatch between the ad's promise and the landing page. Test different headlines, images, and audiences to improve CTR.
Is a high CTR always good?▼
Not always. A very high CTR with a low conversion rate can mean your ad is clickbait — attracting clicks but not delivering on the promise. The goal is a CTR that brings qualified traffic that converts, not just any traffic.